The double breasted plaid suit is a loaded sentence in menswear, one that can read as boardroom severity or backstage bravado. For GQ Best Dressed, Ayushmann Khurrana leans into the latter, stepping out in a Helen Anthony look that pulls a straight line from 90s attitude to a very current idea of celebrity dressing, cleaner, sharper, and photographed close enough to catch the fabric’s insistence.
GQ Best Dressed: Ayushmann Khurrana in a Helen Anthony plaid suit
If you are searching for the core detail, start here: the suit is double breasted and plaid, credited to Helen Anthony. Those two decisions, the overlap of buttons and the grid of pattern, do most of the talking. Double breasted tailoring changes posture, it asks for shoulders. Plaid, especially in a bold scale, refuses to fade into the background of hotel lobbies and step and repeat walls.
In the images, Khurrana’s styling keeps the focus on line and proportion rather than novelty. That is the point of a strong plaid, it does not need extra noise around it. It needs the wearer to hold it.
Why this 90s reference lands now
The caption calls it “straight out of the 90s”, and the reference feels less costume and more method. The 90s in menswear was an era of suits that looked like they had a point of view, sometimes a little arrogant, often oversized, always legible from across a room. This GQ Best Dressed moment borrows the confidence, then tightens the execution.
What makes it work is the clarity of roles in the credits. Mourya’s photography keeps the look graphic. Nishtha Parwani’s styling does not fight the plaid. Hair and make up are present but not competing for attention, which is exactly how you let tailoring carry the frame.
The team behind the frame
Fashion is never a solo performance, and GQ Best Dressed images tend to reveal that more than most. The credited team here is extensive, and rightly so. Photographed by Mourya, styled by Nishtha Parwani, make up by Hinal Dattani, hair by Mohd Javed, with management by Vandana and Sunita Dsouza, plus fashion assistants Maitrii Desai, Ria Kothari, and Imran Shaikh. When a look is this clean in the final edit, it usually means a lot of hands kept it that way.
Where Helen Anthony fits in today’s tailoring conversation
Helen Anthony has built its name on sharp occasion dressing, often with a showman’s sense of line. Putting the label on a celebrity for GQ Best Dressed makes sense precisely because the tailoring reads on camera, angles do not get lost. For readers who want to place the brand, start with the source itself, the label’s official channel is the most direct reference point for its aesthetic and recent work: @helenanthonyofficial.
Khurrana’s version also signals a broader shift: celebrity suiting is moving away from novelty jackets and ironic prints and back toward construction, lapels, button stance, and fabrics that do their work under flash. Plaid is doing a lot of heavy lifting in that return. It is pattern with a backbone.
If you have been watching the current menswear swing back to suits that photograph with actual authority, this GQ Best Dressed appearance is a useful bookmark. It is a reminder that nostalgia becomes interesting only when the cut is disciplined and the styling knows when to stop.
Photo Credits
Cover image and additional images courtesy of their respective owners. Look credits: Ayushmann Khurrana photographed by Mourya, styled by Nishtha Parwani, wearing Helen Anthony.
