Call it what the internet calls it, “aww shucks charm”, but in this shoot Gurfateh Singh Pirzada treats persona as craft. The screen-ready ease is built, not stumbled into, and it is anchored by Manish Malhotra tailoring that knows exactly how camera light behaves across lapels and buttons.
Gurfateh Singh Pirzada’s Manish Malhotra look, framed like a scene
The caption gives away what the images are doing: leaning into a knowingly flirtatious archetype, then polishing it until it feels like a film still. Pirzada appears in Manish Malhotra, styled by Rahul Vijay, with grooming by Nadim and Mahima Wachher. It is a full team build, down to the management credits, and that completeness matters. These are not throwaway vanity shots, they are a controlled performance of the public version of Gurfateh Singh Pirzada.
The prompt to “tune into #LustStories3” is not subtle either. Netflix’s Lust Stories franchise has always understood the power of vignettes and character shorthand, and pitching the shoot as “more context” links the look back to screen work. Netflix India is explicitly tagged, which places the post inside the show’s promotional orbit rather than as a standalone fashion moment.
Why “Lust Stories 3” styling cues matter
In India, the best promotional fashion is rarely about costume. It is about legibility. A viewer should understand the temperature of a character, or at least the actor’s current lane, in a single scroll. Here, the lane is boyish bravado with a wink, and the details in the credits tell you how it is achieved: a designer known for high-gloss red carpet codes, a stylist with an editorial eye for silhouette, and beauty leads who keep the face and hair aligned with the narrative rather than competing with it.
If you have been tracking how Netflix India projects are packaged, this sits in a familiar strategy, present the cast as both character-adjacent and brand-safe, then let stills and short clips do the heavy lifting across platforms. The difference is that Pirzada’s version trades generic suiting for a designer signature that is immediately recognisable to an Indian fashion audience.
What to watch for in the images
Because the post names the key hands behind the camera, you can read authorship. Mohit Varu’s photography keeps the focus on expression and line. Rahul Vijay’s styling makes Manish Malhotra the frame rather than the headline, a useful balance when the goal is to sell a screen persona, not a runway thesis. The grooming is polished enough for publicity, but the energy remains actor-first, which is the point of the “charm” tagline in the caption.
Manish Malhotra’s celebrity ecosystem, and why it keeps working
Manish Malhotra has built a decades-long position at the intersection of cinema and fashion, so a look credit from his studio does something specific in a celebrity rollout: it signals scale. Even when a garment is simple on the surface, the association communicates access to an industry apparatus that understands premieres, paparazzi angles, and how images travel.
For readers who want the official brand context, Malhotra’s label and updates are documented via his own channels, including @manishmalhotraworld. For the show context that the caption points to directly, Netflix India’s handle @netflix_in is the cleanest source trail for how Lust Stories 3 is being positioned in its social campaign.
Photo Credits
Cover image and additional images: Instagram post featuring Gurfateh Singh Pirzada in Manish Malhotra, photographed by Mohit Varu, styled by Rahul Vijay. Images courtesy of their respective owners.
