There is a particular electricity to a Mirzapur-inspired look when it is built for the camera rather than the battlefield. In Sonal Chauhan’s latest styling story, the credits read like a tightly run set, with fashion by AUM by Ashima Asit and finishing touches that lean into craft rather than costume.
The Mirzapur-inspired look starts with AUM by Ashima Asit
The outfit is tagged to @aumbyashimaasit, the label helmed by designers Ashima Leena and Asit Mehta, known for keeping Indian textiles and embroidery at the centre of their work while still cutting clothes for modern proportion. Here, the effect is cinematic, not theatrical, with styling that lets silhouette and surface do the talking.
It is easy to miss how much discipline goes into a look that feels story driven. This Mirzapur-inspired look lands because it treats clothing as character work, not simply an outfit post with a famous hashtag.
Jewellery and footwear: Curiocottage and Juliet Rose in the close-up
Jewellery is credited to @curiocottagejewelry, an Instagram-forward name that tends to photograph well, detail sharp enough to survive a tight crop. Footwear comes via @yoursjulietrose, a pairing that keeps the look in the realm of polished editorial rather than literal screen uniform.
What makes the accessories work is their refusal to compete. The jewellery reads as punctuation, the shoes as a final line break, allowing the AUM piece to hold the frame.
Inside the styling team behind Sonal Chauhan’s Mirzapur-inspired look
Fashion images rarely succeed on taste alone, they succeed on process. This one comes with a full team list: styled by @devkibstyles, with senior assistance by @payalshingavi and styling intern @dhruvsshettss. Photographer @shivamguptax15 shoots the story, with hair by @harryrajput64.
That transparency matters. In an era where celebrity style is often flattened into a single name, the full credit roll reminds you that a strong Mirzapur-inspired look is a chain of decisions, fittings, light tests, and last-minute fixes you never see.
Why Mirzapur references keep showing up in fashion feeds
The caption’s prompt, “Did you watch Mirzapur yet?”, is doing more than asking about a series. It is a hook into a wider phenomenon: Indian pop culture as a styling mood board, where a show’s world building, its textures and its power dynamics, become shorthand for attitude in a single frame. When done lazily, it becomes cosplay. When done well, as here, it becomes a clean editorial translation, anchored by a designer label and a coherent styling team.
Photo Credits
Images courtesy of their respective owners.
